YOU HAVE A MISSION

Do you? What is it? Write it down in 14 words or less. No more!

Why should the audience have to do any work, why should they bother to find out what you're about? If you don't define it they'll never figure it out! They won't even try, unless it's a damn good puzzle of course.

A poor chap armed with two large fire extinguishers who want's to rush up a never ending stair to put out the Olympian mission flame.

Rules

Be focussed

be clear
concise
to the point

Be active

positive
doing
achieving

Be achievable

when
who
where

Next you need Aims and Objectives for your mission, map them out:-

Change something motivate someone
confront an idea
enlighten someone

Rate from must happen to - nice if it happens

My mission was

I mean to help punters speak out, clear, be noticed, heard and understood.

Some of my objectives.

reach those that are interested.
Give ways to clarify thinking.
Be funny.
Help others be more sure that their message will get home.